out of the millions of possibilities you grabbed

发布网友 发布时间:2022-04-25 16:41

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热心网友 时间:2023-10-19 05:28

◆千百万次的可能性已经错过,勿再失良机哦!

热心网友 时间:2023-10-19 05:28

非常全面的一篇文章:TheDifferentTypesofMediaDailynewspapersThe1600-plusdailynewspapers-"dailies"-intheUnitedStatesprovideanestimated113millionindivialswiththeirprimarysourceofnewseveryday.Dailiesappearinmorningand/oreveningeditionssevendaysaweek.Dailynewspaperscovernational,state,andlocalecationinitiatives;elementaryandsecondaryschoolecation;andotherrelatedtopicsfrommanydifferentangles-fromwritingaprofileonastateecationleadertocoveringalocalschoolboardmeeting.Thebetteryouunderstandthevariouswaysdailiescancoverastory,themoresuccessfulyouwillbeasaspokespersonandthemorelikelyyouwillbetogeneratesolidmediaandcommunityattentiontoyourprogram.Totakefulladvantageoftheprintmedium,itisimportanttoidentifytherightpersontocontactonanygivenstoryandknowwhenandhowtoapproachhimorher.WhotoContact:Theeditorialboarddeterminesandwritesthepaper'sofficialpositiononvariousissues.Eachweekday,thesecommentariesarefoundontheeditorialpage.Inmajorpapers,aspecialsectionoftheSundaypaperisoftendevotedentirelytoeditorialcommentary.Op-ed/opinionpageeditorsdeterminewhichopinioneditorialswillbepublishedinthepaper.Op-edsusuallyrunonthepageoppositetheeditorials.Theyareapproximately400800wordslong.Somesmallerdailieshaveonepersonwhoservesasbothop-edandeditorialpageeditor.WeeklynewspapersWeeklynewspapers(or"weeklies")areusuallyeithersuburbanpapersfoundincloseproximitytolargecitiesorruralpapersthatprovideisolatedareaswithalinktothenearesttownorcountyseat.Theymaybeofferedforsaleatnewsstands,bysubscription,ordistributedfreeofcharge.Weekliesprimarilyfocusoneventsandissuesthataredirectlytiedtothecommunitiestheyserve.Mostweek¬liesalsoofferacalendarofareaevents.Contactthecalendareditoraboutupcomingcommunitymeetingsorotherevents.Manyweekliesareunderstaffedandhavealimitedabilitytoleavethenewsroomtocoverevents,sooftenthereporterswillwritestoriesfrompressreleasesorinterviews.WhotoContact:Althoughthelargerweekliesmayhaveareporterassignedtocoverecationissues,mostassignmentsaremadebythepaper'seditororpublisher.WeeklyNewspaperDeadlines:Deadlinesvarydependingonthesizeofthepaper.Mostaretwotothreedays(ormore)beforepublication.WireservicesWireservices,suchastheAssociatedPress(AP)orReuters,arenationalorinternationalnewsorganizationsthatprovideprintandbroadcastmediaaroundthecountrywithup-to-the-minutenews.Theinformationistransmitteddirectlyintothenewsroomthroughtelephonelines,microwavesignals,orotherelectronicmeansofdelivery.Wirestories,especiallythoseconcerningout-of-townnews,arefrequentlypickepandrunverbatimbyprintandbroadcastoutlets.Mid-sizeandsmallernewsorganizationsrelyheavilyonthewiresforcoverageoutsideoftheirareas.Everylargenewsorganizationsubscribestoatleastonewireservicetokeepabreastofnewsandtobackupitsownoperations.Forthatreason,itiscriticaltobeincludedinwirestorycoverage.Inadditiontobreakingnews,wiresalsorungeneralnewsarticles,specialfeaturesonhumanintereststories,andcolumnsbywell-knownreporters.Herearesometipsonhowwireserviceswork:•Wireservicebureausaretypicallylocatedinlargercities,buttheyfrequentlyuse"stringers"(localreporters)tocovernewsinotherareas.•Allpublicitymaterialsshouldgotothenearestwireservicebureausand/ortheirlocal"stringer."•AssociatedPresshasradiobureausthattransmitstoriestostationsregionallyandnationally.Manystateshaveradionetworks,too.Consultalocalmediadirectorytodeterminethenamesoflocalnewsservicesandtheissuestheycover.•Wireservices,likeothertypesofmedia,workunderdeadlines.Largerbureausarestaffed24hoursadayandhavecontinualdeadlines.Weekdaysringregularbusinesshours,however,arebestforreachingreporterswhocoverspecificbeats.MagazinesMagazinesgenerallyoffermorecomprehensive,indepthcoverageofasubjectthannewspapers.Consequently,theyalsodemandlongerleadtimes.Gettingcoveredinamagazineusuallyrequiresadvanceplanningandaproactivemediastrategy.Manymagazineshaveeditorialcalendars,whichprovideinformationaboutspecialissuesorfeaturesplannedfortheyear.Tofindoutwhatamagazinehasplanned,requestaneditorialcalendarfromthemagazine'sadvertisingdepartmentatthebeginningofeachyear.Becomefamiliarwiththeregularfeaturesthatappearineveryissueandthinkaboutwhereandhowastoryaboutyourcommunitycollege'seffortstoprovideaqualityecationforallstudentsmightfitintotheirformat.Theeditorsarealwayslookingforinformationthatwillbenewsworthywhenthemagazineispublished.WhotoContact:Atsmallermagazines,theeditorin-chiefmakesmostoftheassignmentdecisions.Largermagazinesusuallyhavedifferentreportersassignedtocoverspecificbeats(e.g.,politics,nationalnews,ecation,business).Besuretoincludeinyourlistofmagazinesthoselocalandregionalpublicationsmostoftenreadbytouristsandresidents.MagazineDeadlines:Newsmagazines(Time,Newsweek,etc.)usuallyhavedeadlinesaweekinadvanceforweekliesandamonthinadvanceformonthlies.Othermagazines(consumer,fashion,trade,etc.)havelongerdeadlines,approximatelythreetosixweeksinadvanceforweekliesandtwotothreemonthsinadvanceformonthlies.TelevisionThink"pictures"whenyouthinkoftelevisionnews.Televisionisdifferentfromallothermediainthatitdemandsvisualpresentationofyourmessage.TosucceedingeneratingTVcoverageforstoriesrelatedtotheCentennialandcommunitycollegesatlarge,youmustbeabletodifferentiatebetweenprintandTVstories.Forexample,theimageofparentsandteachersstagingademonstrationinaclassroomorstudentsworkingwithinnovativetechnologyismorelikelytoattractaTVcrewthan"talkingheads"announcingtheCentennialatanewsconference.BeyondsimplyidentifyingwhichofyoureventswillbeappropriateforTVcoverage,trytodevisecreativewaystoenrichthevisualaspectsofthestoryyouaretryingtotell.Stagevisuallyappealingeventsandhighlightopportunitiesfortelevisionreporterstoshowpeopleinaction-teachersandstudentsengagedincreativeandengaginglessons,studentsvolunteeringinthecommunityorbusinessleadersmentoringstudentsonyourcampus.Tomaximizeyouruseoftelevision,rememberthatthismediumprovidesaalrouteforconveyingyourmessage-throughthespokenwordandthroughimages.Considerthebackdropatanewsconference.Encourageparticipantsatyoureventstowearyourcolleget-shirtsandbuttonsorcarrybannersorsignstoincreasevisibilityandrecognition.AlthoughairtimeonTVnewscastsislimited,localstationsusuallyhaveatleastthreeschelednewsbroadcastsadaywhereyoucanseekcoverage-oneatnoon,anotherinthelateafternoonorearlyevening(between4:006:00p.m.),andafinalreportaround10:00-11:00p.m.Generally,noonandlateafternoonbroadcastsreport"lighter"news-specialsegmentsandhumanintereststories-whiletheearlyeveningbroad¬castsserveasthestation'sprimarynewscasts.Thelatenewsisusuallyafinalupdateoftheday'sevents.WhotoContact:Typically,youwillwanttodealwiththestation'sassignmenteditorornewsdesk.Largerstationsusuallyhavethreeassignmenteditors-oneforthenoonnewscasts,oneforbotheveningnewscasts,andaweekendassignmenteditor.Whilefewstationshaveaspecializedecationreporter,therearegenerallyseveralcorrespondentswhocoverhuman-interestandfeaturenewsstories.TelevisionDeadlines:ItisbesttogiveTVstationsseveraldaystoputtogetheranecationstory.Donotcallringorimmediatelybeforeabroadcastunlessyouhavemajorbreakingnews.AndrememberthatTVreportersarebusiestinthelateafternoonbeforetheeveningnewscasts.Becausethenewsisconstantlychangingandtelevisionnewscastscoveralimitednumberofstoriesintheirhalfhourorhourtimeblock,youwillfindthatTVassignmenteditorsareextremelyselective.BreakingnewsoftenforcesTVstationstochangetheirscheleofnewssegmentsatthelastminute.RadioTheinfluenceofradiobroadcastersinthedailylivesofAmericansisoftengrosslyunderestimatedandoccasionallyaltogetheroverlookedbyeventhemostexperiencedmediastrategists.Radioisoftendescribedasthe"captiveelectronicmedium"becauseitreachespeoplewhiletheyaredoingotherthings-intheircars,onthewaytoandfromwork,intheirhomesandoffices,evenwhiletheyexercisewithaWalkman.Radioprogrammingoffersavarietyofformatsforcommunicatingtoanumberofdistinctaudiences.Themostcommonradio-stationformatsandtheirprimary/targetaudiencesare:•All-News:alts,heaviestlisteningringmorningandafternoonrushhours;•All-Talk:alts(over40),heaviestlisteningmiddayandevening;•EasyListening:alts(over30);•MiddleoftheRoad(MOR):alts(over30;slightlyyoungerthaneasylistening);•Classical:alts(usuallyhigherincomebracket);•Country-Western:alts(over30);•Religious:alts(slightlyolderthanMORaudience);•Black:blackalts(agevariesdependingonformatwithincategory);•Top40Rock:youth(1835);•Soul:blackyouth(teenstomid30's);and•Urban:youngalts(20+),contemporarymusic.Eachradiostationoffersregularandspecialprogrammingcombinations.•Newsprogramsprovideavehicleforreleasingimportantandbreakingnews.Radionewscastsusuallyairatleasttwiceeveryhour,allowingyourstatementtobeeditedintomanysoundbitesforrepeatesethroughouttheday.•Regularlyscheledprograms(interviews,talk¬shows,etc.)provideapublicplatformtodiscussecationreformandyourcommunity'seffortstoachieveecationgoalsingreaterlengthanddetailthaninnormalradionewscasts-whicharegenerallyverybrief.•Call-inshowsoftenserveasthemodernequivalentofthetownmeeting.Themostcommontendtofocusonissuesofcontroversyandcommunityconcern.Althoughcall-inprogramscanbeunpredictable,theyareverypopularwiththegeneralpublicinlargeandsmallmarkets,andextremelyinfluentialindeterminingpublicopinion.•Publicserviceandpublicaffairsprogramsareregularlyorspeciallyscheledprogramsthatusuallyfeaturearecognizablehost.

热心网友 时间:2023-10-19 05:28

你好!
out of the millions of possibilities you grabbed
你抓住了数以百万计的可能性

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