Study

Hello! everyone, glad to stand here to deliver our project ”Study on Corporate culture’simportance”As

we

know,Corporate Culture or Organizational Culture, is an organization by its values, beliefs, rituals（典礼）, symbols, ways of doing things and other components（成分） of its unique cultural image.

Firstly,The fundamental significance of corporate culture is that A nation's development needs the support of its spirit, while a corporation needs spiritual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alone, its development. In a knowledge-based economy era(

时

代）, the role of corporate culture is very important. As market competition intensifies（强化）, corporations face not only the visible strength competition of capital（资金）, technology and equipment, but also a deeper level of corporate culture competition.

Ability of corporate culture on business formation

（

形

成） plays a fundamental role in the promotion. Culture determines the activities of the firm's attitude in the market, determines the enterprise values of product attributes, determines their own organizational norms of behavior, determines the employees of the professional attitude and dedication, determines the spirit of innovation and enterprise team spirit and so on. This is a prerequisite for enterprise capabilities and follow-up guarantee.

(Next,let’s welcome my partner ... To show the special features of cc)

Yes, it has a series of any other system and norms do not have the special features

1. Guiding function

The overall corporate culture and business enterprises can the value of each member from the orientation and behavior orientation guide. The traditional management o

rientation and rigid discipline(死板的训

练） or simply focus on different systems, which stress the importance of shaping the corporate culture to guide the behavior of enterprise members, so that people unconsciously in a culture of acceptance of common values.

2. Excitation function

Positive ideas and code of conduct can form strong and lasting sense of mission driving force. Positive corporate culture is a marker of self-motivation workers, through which the rulers control their own behavior, identify gaps, can produce improvements in the driving force. Meanwhile, enterprises with common values, beliefs and standards of conduct is also a powerful spiritual pillar

（

柱

子）, people can identify with, a sense of belonging and a sense of security, until the role of mutual（共同的） encouragement.

3. Functional cohesion(凝聚）

The collective strength of the cohesion of the organization depends on the situation of the co-ordination within the organization and control. Discipline and other \"rigid connections\" are generated, but not as good as the common values, beliefs, codes of conduct of these \"internal binder\" more effective.

4. Constraint（约束） function

Excellent corporate culture of each employee's role in thinking and behavior binding

（

结

合）. After a long period of cultivation, the formation of some written or accepted rules and regulations, ethics and code of conduct to regulate employee behavior, thinking and behavior through until workers from the psychological, Control of self-restraint（自律）.

(OK,let’s welcome my partner... to draw a conclusion of the project)

Strengthen the building of enterprise culture is to improve the competitiveness of the inner core requirements. Any of the maintenance

（

维

护） and development of modern enterprises need two ties, one is material, interest, property bond, the other is the cultural, spiritual, the concept of a link between the two

support each other, are indispensable. Corporate culture is to gradually establish in practice, and become the right values, a unique entrepreneurial

（

企

业

家

的） spirit and reasonable operation of the Road, the lofty realm（高的领域

）

of the business as well as the staff and to consciously abide

（

忍

受） by the agreed code of ethics and code of conduct.

Since China’s entry to WTO,people’s concern over the market competition has been increasingly deepening. The competition among enterprises has shifted

（

转

换） from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises. It must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances will it become stronger and stronger.